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  • Which dollar makes you rich?

    Look at a millionaire. Which dollar did he earn that made him so financially well off? Which one was it?

    It’s not that one dollar makes a millionaire, obviously. It’s all the dollars.

  • Take Your Focus Off Your Wallet

    I heard this comment recently on Mixergy, the internet’s preeminent business show. The point here is: if your focus not on making money but instead on taking excellent care of your customers — you will make money. I think there’s a lot of truth here. What about you?

  • Three Take-Aways for the Non-Football Fan

    Here are three winning techniques you can implement at your business: 1. Re-name the days of the week A winning Super Bowl coach focuses on specific, important aspects of football during the week. He gives special names to the practice days, like “Competition Wednesdays” and “Turnover Thursdays.” This is a perfect example of: you get…

  • Doing Mick Jagger’s Roof

    Let’s say you book another re-roof job. It’s a fairly nice house — and a pretty good job for your company. When your crew starts work on the first day, a guy comes out of the house and introduces himself. It’s Mick Jagger. Mick is friendly and down-to-earth. He tells your crew that he bought…

  • Good-Better-Best Pricing

    Good-Better-Best Pricing is when you offer your customer three options — at three different price points. There are some sales benefits to offering “good better best” pricing. For one, you can transform the sales situation from “Are you going to hire us to re-do your roof or not?” into “Which product will you go with…

  • Roofing Tips and Advice

    How to Talk About Your Competition

    It happens: you’re pitching a potential customer — and the customer brings up one of your competitors. “I saw XYZ roofing doing a job down the street and I’ll be getting a bid from them as well. What do you think of them?” You should be doing this job, not one of your competitors. Right?…

  • Know the feeling?

    No, we didn’t make this ourselves. But we know the feeling here!

  • Time to move your desk?

    Before I got into roofing, I had a sales job. One of the first things I wanted to do there was get myself set up. I figured out that the desk they had assigned me would fit on another wall — and that if I moved the desk, I’d have a nice window view from…

  • Price for Profit

    This one is simple: when you estimate a job, figure out the profit you’re going to make on it. (If you do this already, you pass. Good going. Probably no need to read the rest of this article.) Knowing the potential profit on a job gives you power. The profit tells you everything about a…

  • Serious Roofing Contractor

    Civilians, Knuckleheads, and Serious Roofing Contractors

    Yep. Those three categories. Those are the three types of people we see in the world. Civilians are just regular people, outside the roofing industry. Most civilians wouldn’t know a step flashing from a roll of felt — and that’s okay. Roofing contractors are here to help civilians — they’re our customers, after all. Then…